{"id":252,"date":"2021-07-09T11:06:01","date_gmt":"2021-07-09T01:06:01","guid":{"rendered":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/?p=252"},"modified":"2021-07-09T11:06:04","modified_gmt":"2021-07-09T01:06:04","slug":"focus-on-what-makes-you-stand-out","status":"publish","type":"post","link":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/","title":{"rendered":"Focus on what makes you stand out"},"content":{"rendered":"\n

What makes your restaurant different from other restaurants? What makes you unique?<\/p>\n\n\n\n

Articulate what makes you stand out from the competition. People don’t just want to try new food, they’re looking for new experiences.<\/strong> They can get great food anywhere else, but it’s much harder to be part of something authentic.<\/strong><\/p>\n\n\n\n

If you tell a good story, the experience at your restaurant might just be more meaningful for your guests.<\/p>\n\n\n\n

People relate to people, they don’t relate to business jargon and numbers. A great story moves the reader emotionally, or at the very least offers something readers can understand in a real and personal way.<\/p>\n\n\n\n

Think about:<\/p>\n\n\n\n

Who is important in the story of your restaurant?<\/p>\n\n\n\n

How did they feel when they were struggling to get it off the ground?<\/p>\n\n\n\n

What was their mission, and why are they so passionate about it today?<\/p>\n\n\n\n

Answer those questions in your story, and you’re off to a great start.<\/p>\n\n\n\n

If you need help in designing a great Menu which really tells your story to the world, call Anne (0431 969 595) about our Design and cost menus<\/strong> stand-alone one day course. Or email us here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What makes your restaurant different from other restaurants? What makes you unique? Articulate what makes you stand out from the competition. People don’t just want to try new food, they’re looking for new experiences. They can get great food anywhere else, but it’s much harder to be part of something authentic. If you tell a … <\/p>\n

Continue reading “Focus on what makes you stand out”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5],"tags":[17],"class_list":["post-252","post","type-post","status-publish","format-standard","hentry","category-business-insights","category-food-costing","tag-marketing"],"yoast_head":"\nFocus on what makes you stand out - Hospitality<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus on what makes you stand out - Hospitality\" \/>\n<meta property=\"og:description\" content=\"What makes your restaurant different from other restaurants? What makes you unique? Articulate what makes you stand out from the competition. People don’t just want to try new food, they’re looking for new experiences. They can get great food anywhere else, but it’s much harder to be part of something authentic. If you tell a … Continue reading "Focus on what makes you stand out"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Hospitality\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-09T01:06:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-09T01:06:04+00:00\" \/>\n<meta name=\"author\" content=\"Anne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/\"},\"author\":{\"name\":\"Anne\",\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/#\\\/schema\\\/person\\\/4f65c493fe52fc2e9389f6b3ef84370a\"},\"headline\":\"Focus on what makes you stand out\",\"datePublished\":\"2021-07-09T01:06:01+00:00\",\"dateModified\":\"2021-07-09T01:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/\"},\"wordCount\":201,\"keywords\":[\"Marketing\"],\"articleSection\":[\"Business insights\",\"Food Costing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/\",\"url\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/\",\"name\":\"Focus on what makes you stand out - Hospitality\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/#website\"},\"datePublished\":\"2021-07-09T01:06:01+00:00\",\"dateModified\":\"2021-07-09T01:06:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/#\\\/schema\\\/person\\\/4f65c493fe52fc2e9389f6b3ef84370a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/focus-on-what-makes-you-stand-out\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Focus on what makes you stand out\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/#website\",\"url\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/\",\"name\":\"Hospitality\",\"description\":\"Embrace Lifelong Learning\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/#\\\/schema\\\/person\\\/4f65c493fe52fc2e9389f6b3ef84370a\",\"name\":\"Anne\",\"url\":\"https:\\\/\\\/www.aibi.qld.edu.au\\\/Hospitality\\\/author\\\/anne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Focus on what makes you stand out - Hospitality","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/","og_locale":"en_US","og_type":"article","og_title":"Focus on what makes you stand out - Hospitality","og_description":"What makes your restaurant different from other restaurants? What makes you unique? Articulate what makes you stand out from the competition. People don’t just want to try new food, they’re looking for new experiences. They can get great food anywhere else, but it’s much harder to be part of something authentic. If you tell a … Continue reading \"Focus on what makes you stand out\"","og_url":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/","og_site_name":"Hospitality","article_published_time":"2021-07-09T01:06:01+00:00","article_modified_time":"2021-07-09T01:06:04+00:00","author":"Anne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/#article","isPartOf":{"@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/"},"author":{"name":"Anne","@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/#\/schema\/person\/4f65c493fe52fc2e9389f6b3ef84370a"},"headline":"Focus on what makes you stand out","datePublished":"2021-07-09T01:06:01+00:00","dateModified":"2021-07-09T01:06:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/"},"wordCount":201,"keywords":["Marketing"],"articleSection":["Business insights","Food Costing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/","url":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/","name":"Focus on what makes you stand out - Hospitality","isPartOf":{"@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/#website"},"datePublished":"2021-07-09T01:06:01+00:00","dateModified":"2021-07-09T01:06:04+00:00","author":{"@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/#\/schema\/person\/4f65c493fe52fc2e9389f6b3ef84370a"},"breadcrumb":{"@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/focus-on-what-makes-you-stand-out\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/"},{"@type":"ListItem","position":2,"name":"Focus on what makes you stand out"}]},{"@type":"WebSite","@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/#website","url":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/","name":"Hospitality","description":"Embrace Lifelong Learning","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/#\/schema\/person\/4f65c493fe52fc2e9389f6b3ef84370a","name":"Anne","url":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/author\/anne\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":2,"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/posts\/252\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aibi.qld.edu.au\/Hospitality\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}